© 2024 powered by event-coordinators.com
Before
Pre-Campaign Assistance
Before your ad campaign begins, we will connect for a free consultation to discuss your wishes for the upcoming event. An initial consultation for managing a social media campaign focuses on understanding your teams goals, target audience, and brand identity. The discussion begins with identifying campaign objectives, such as increasing engagement, driving traffic, or generating leads. Next, topic explores the target demographic, preferred platforms, and content preferences. The consultation concludes with signing a service level agreement, brainstorming ideas, discussing potential strategies, and creating a shared vision for the campaign’s success.
During
Ad Campaign Managment
Engage by aligning with the brand’s voice, overall marketing goals and defining campaign objectives that are specific, measurable, achievable, relevant and time-bound (SMART). Evaluate the current social media presence and performance to identify strengths, weaknesses, and areas for improvement. Perform data based research to define target audiences, ad creatives and optimal platform placement. Build ad creative variants, set campaign budget strategy, timelines, create platform specific campaigns, and key performance indicators (KPIs). Monitor campaign analytics and continuously refine through A/B testing to maximize efficiency, meet goals, and incorporate audience feedback effectively.​
​
After
Analytic Campaign Support
Analytics reporting involves systematically gathering performance data and analyzing key metrics such as engagement, reach, clicks, conversions, and overall campaign impact against the budget, overall investment and desired results. By closely monitoring these metrics, we will identify emerging trends, track audience behaviors, and pinpoint successful strategies. This data-driven approach provides valuable insights that inform necessary adjustments to the current campaign and help refine future strategies for better performance in future campaigns. Detailed analytics reporting demonstrates the ROI (return on investment) and/or ROAS (return on ad spend) to stakeholders. Analytics showcases the effectiveness of the campaign, the value brought by the marketing campaign, and future campaign implementations.
